The story behind TheyLead

Team session on collaboration Unilever International in South Korea

TheyLead was founded in early 2024 by Wendeline van Loon with a clear purpose: To support Teams on their Journey, so they can deliver maximum value to the wider eco-system.

As an experienced HR Director and accredited Executive and Team Coach operating from Rotterdam The Netherlands, I’ve led major transformations and coached leaders and teams across cultures in both local and global contexts for over a decade.

My career started in HR Operations & Consulting, where I developed a strong foundation on structure, clarity, processes, leading large teams and an IC Agile Certification.

The last 5 years my interest and focus shifted to Relationships via HR Business Partnering, Leadership Development, Talent, Organizational Change and Team Coaching.

Success, I believe, comes from balancing coaching on Structure and Relationships throughout the team’s journey.

So, what is my Uniqueness?

wendeline van loon

• Bring visibility into the team’s undercurrent

• Calm & thoughtful Outside-In thinking

• Clarity and Focus to enhance team alignment & clear accountability

• Hold space for difficult conversations and tensions to be addressed

• Coach the connections within the team and with the wider eco-system

• Ability to listen deeply and mirror back

Wendeline is one of the most professional HR people I have had the privilege to work with. She has a very perceptive and calm manner to coach and encourage teams to work together. Wendeline is able to tackle the most sensitive of subjects with empathy, compassion and strength to ensure resolution or signification steps forward. Pam Bloor R&D Director

How do we approach a Team Journey

Our approach to Team journey's

We believe in building a strong Foundation of trust, with clear goals, roles, and responsibilities to ensure alignment and commitment.
During the Diagnostic phase, we connect within and outside the team to deeply understand its context, challenges, and aspirations. Tools like the 360 Team Connect or the 5 Behaviors model and assessment can be used.
In Co-Creation, we collaboratively design tailored interventions, from offsite sessions to incorporating reflection into the team’s routine.
We’ll Review Progress at key stages and adjust as needed.
At TheyLead, we ensure a Future Set-Up for the team to sustain success together.

For Teams and Leaders to relate and get most out of the interactions we use real life business scenario’s to work through specific challenges.

Do you want to improve your team cohesiveness and deliver the intended value to all stakeholders? Read more on what we offer, services available in English and Dutch!