The importance of creating value for all Stakeholders

Knowing your stakeholders is crucial to creating value and deliver the results that are within the purpose of the team. Often teams focus on specific stakeholders: the ones that are loudest or the ones that are most bought-in to the deliverables of the team.
But who is the one you always forget and how can we bring them in the room? Often the ones we ignore are the ones that give most trouble down the road!

By creating a clear stakeholder map and including all stakeholders in the process of setting clear goals you will ensure maximum value delivered to the wider system. It will give the team the clarity, commitment and sense of accountability needed to deliver the results.

An effective team will have an inclusive and constantly updated stakeholder map, with role clarity on who has lead responsibility for each critical stakeholder (Hawkins, 2021)

Start simple as the picture below, think about the sizing of the circles, the colours and don’t forget to draw the connections between the stakeholders as this are crucial insights for goal setting.

For more details on how to build an inclusive stakeholder map with a team, connect with us!


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